The West Virginia Public Transit Authority (WVPTA) is proud to announce a new advertising and marketing campaign to promote the quality, value and reliability of public transportation services. WVPTA consists of all 18 public transit agencies that serve West Virginians. Last year alone, West Virginia public transit systems logged 10 million vehicle hours and carried over 5 million passengers to their destinations.
The overall theme of the campaign focuses on the impact public transportation has on every day life in West Virginia. West Virginia transit providers are placing advertising materials, including five different print ads and five unique radio spots, to advance the campaign theme – “West Virginia Public Transit – There’s A Lot Riding On It.” To support the local ad purchases, WVPTA is airing multiple, daily campaign radio spots November 10 – November 23 on 57 stations across the state...
